ROAM AIR
In Kenya, motorcycles are vital working tools for riders who rely on them for transport, taxi services, and deliveries.
I led the design of the Roam Air Gen 1, a rugged, practical electric motorcycle tailored to this use. My role spanned user research, prototyping, and collaboration with engineering to ensure functionality, comfort, and durability.
The project launched successfully, with over 3,000 units sold to date.
Category
Industrial Design
Scope
End-to-End Design
Timeline
10 months
From Research to Road Ready Product
The Roam Air Gen 1 was designed with a clear purpose: to be a dependable tool that riders could trust every day. Rather than focusing on visual expression alone, the design process centered on usability, durability, and long term performance in demanding environments. By working closely with riders, mechanics, and engineers, we refined details such as ergonomics, serviceability, and component protection. The result is a motorcycle that balances practical function with a strong, confident identity, and that has proven itself through real world adoption at scale.
