ROAM BRAND

In 2022, a full rebrand was led for Roam, Africa’s leading electric motorcycle and energy company, formerly known as Opibus. The goal was to evolve the company into a clearer, more modern brand while staying rooted in its mission and local market.

Roam needed a new identity that could scale with rapid growth and communicate credibility, energy, and innovation across both physical products and customer-facing touchpoints.

A complete brand system was developed, including the new name, logo, and visual language. The identity combined bold functional geometry with Kenya’s signature orange tones, creating a visual presence built for high visibility and real-world use. The rollout covered brand strategy, visual design, and production across digital and print, including product graphics, marketing materials, showroom environments, and internal templates. The rebrand positioned Roam as the most recognizable electric mobility brand in Africa, strengthening consistency across every channel and helping the company present a unified, confident face to customers, partners, and investors.