UNITI ONE

The goal was to rethink the electric city car from the ground up, combining compact practicality with a clean, modern design language. The challenge was to develop a cohesive exterior and interior concept while working within tight development timelines and real-world engineering constraints.

A complete vehicle concept needed to be developed and refined under tight timelines, aligning design intent with practical packaging, production feasibility, and a consistent brand-level product vision.

Design leadership and end-to-end vehicle development support were provided during the creation of the Uniti One, with contributions across both exterior and interior design. The scope included timeline management, concept direction, and close collaboration with engineering teams to translate early ideas into manufacturable solutions. Every major element of the vehicle was shaped and refined, from headlights and body panels to interior components, material direction, and color selection. Prototypes were built at multiple scales, designs were evaluated through VR studies and physical models, and key details were iterated repeatedly to achieve a cohesive and forward-looking product vision—balancing usability, clarity, and modern urban mobility.